NARM 2011 – Panel: Direct To Fan & Email Marketing
NARM 2011 Music Business Crash Course panel discussing Direct-To-Fan and Email Marketing. Panel moderated by Bill Wilson, NARM‘s VP of Biz Dev and Digital Strategy: Phil Antoniades, President of Nimbit...
View ArticleSocial Norms & Market Norms
As behavioral economist Dan Ariely notes in his book, Predictably Irrational, we live simultaneously in two worlds; one ruled by social norms, and the other determined by market norms. If you hire a...
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Blogs and Facebook Pages: Creating an Online Magazine
When it comes to Social Media everyone is in the publishing business. Blogs and Facebook Pages are forums for community building. Occasional self-promotion is alright, but your followers will not keep...
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Using Google Reader and Twitter Search to Listen
Since I began subscribing to RSS feeds, Google Reader has been my organizational tool of choice. I have also used Safari and Mail and follow some feeds with iGoogle, but as the volume of blogs began...
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Focus Your Content With Personas
Buyer Personas are used extensively by marketers and product managers to test and focus their product designs and customer communications. A persona is essentially an archetypal character who could...
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Book Review: We First – How Brands and Consumers Use Social Media to Build a...
In his new book, We First – How Brands and Consumers Use Social Media to Build a Better World, creative director and blogger Simon Mainwaring makes a compelling argument for the need to redefine...
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Social Media for Nonprofits – UCLA
On August 22nd, in conjunction with my work with the Los Angeles nonprofit, Project Return Peer Support Network, I had the good fortune to participate in the all-day Social Media for Nonprofits...
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Who Are the Most Valuable Digital Consumers?
Today Nielsen released a potent infographic that visually illustrates current trends in social, local, and mobile media usage. Who are you trying to reach with your communications? How do they use...
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How Social Media Impacts Brand Marketing
Today Nielsen released graphs illustrating where consumers are getting trusted recommendations. Their charts clearly illustrate the importance of peer recommendations and clear communication and...
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Musicians Are Natural Entrepreneurs
Berklee Today, the journal for alumni of Berklee College of Music, recently gave me the opportunity to explore the relationship between musical training and the skills of entrepreneurs. I interviewed...
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